Site Visitor Analysis

So you have got traffic to your site, but are they behaving as you expected them to?  Are you making sales and taking enquiries?  What are the most popular areas of your site and why?  Are there areas you expected more from which are performing?

With access to this information, you can start to go about improving the conversion ratio and the site in general as well as, most importantly, improving your return on investment.

How can the I Team help?

With access to some of the latest tools, and with years of experience in interpreting results, we can help you understand what your site visitors are doing.  Contact us to discuss the options available to you.

Analytics

There are a plethora of packages available which can enable site owners to extract potent marketing information from their Web site.  By setting up a staged process [e.g. information, specification, terms, purchase] you can see which parts of the site are working and if visitors are leaving at a particular stage indicating further work is required.

MSN AdCenter

The emergence of MSN AdCenter provides some fascinating data.  It can report on the demographic breakdown of searchers who have found your site.  This can provide you with invaluable insights into your target audience.