Return on Investment

As a business, if it doesn't make you money or save you money - don't do it!  The I Team fully understands this and only expects your business if we can demonstrably make you money!

How do you calculate it?

It is important to understand in what forms your return might arise.  For some it is brand awareness and so the benchmark is exposure but for most it is a more tangible monetary value.  In this case it is vital to record all enquiries so that it is possible to attribute the lead source.

Once all inbound Web site enquiries have been identified you can easily report on the important metrics such as: