Pay Per Click Reporting

With a direct cost effecting the bottom line, you absolutely need to understand how your Pay Per Click accounts are performing.  You need to be able to answer the following questions:

• Have  I got the right key phrases?
• Am I getting a decent number of impressions?
• Are my adverts attracting clicks?
• Which of my [split test] ads is working best?
• What elements are converting, not just to site visitors, but to a pre-set goal? [e.g. buying, submitting an email form, downloading a PDF etc.]

This then needs to be compared to the income attributable to the Web site so that ROI can be measured, assessed and actions taken.

Contact the I Team today to see how we can help design and deliver meaningful reports to give you the management data you need.