Continual Improvement

Standing still is not an option; if your site doesn't move forward it will depreciate quickly and a downward spiral begins.

Any Web site is in a state of evolution; there is not a single site which can be called finished.  Slovenly acceptance of second best will only result in poor returns.  But what can we do to improve it?  The list of possible options is only limited by your imagination, but you could consider:

• Conducting a usability test
• Setting up email marketing
• Re-design aesthetic
• Re-architect the site
• Creation of additional pages [giving greater depth much loved by search engines]
• Link generation campaigns
• Affiliate marketing campaigns
• Off line advertising
• Banner advertising
• Video creation
• Game creation
• Setting up satellite or micro sites
• Adding different technology platforms
• Split testing
• Setting up "Community" areas [e.g. Customer Forums etc]
• Aggregating news feeds
• Blog creation

And that's just a starter for 10!